Privacy policy

Privacy Policy

Last Updated: July 20, 2026

At AetherTrove™, your privacy is the cornerstone of our relationship. We are dedicated to safeguarding your personal information with the same level of care that we apply to our product designs. This Privacy Policy outlines our standards for the collection, utilization, and protection of your data when you interact with our digital studio.

1. Data We Gather

We collect information purposefully to facilitate a seamless, high-end shopping journey.

  • Information You Provide: When you engage with our store—whether placing an order, registering an account, or reaching out for support—we process details such as your name, contact information, shipping/billing addresses, and transaction credentials.

  • Passive Collection: As you navigate our site, we automatically log technical data including your IP address, browser type, device specifications, and navigation patterns through secure tracking tools.

2. Commitment to Data Usage

Your information is leveraged strictly to enhance your experience:

  • Operational Integrity: To confirm orders, manage fulfillment, and ensure successful delivery.

  • User Optimization: To tailor our platform aesthetics and inventory to better suit your preferences.

  • Informed Communication: To provide essential service updates or, with your explicit consent, to share news regarding upcoming AetherTrove™ launches and design insights.

  • Risk Mitigation: To maintain platform integrity and prevent unauthorized activity.

3. Security Protocols

  • Encryption: All financial data transfers are shielded by industry-standard Secure Socket Layer (SSL) protocols.

  • Infrastructure: Your records are housed within secure environments, accessible only to verified team members who are contractually obligated to maintain strict confidentiality.

  • Payment Safety: We do not retain permanent records of your credit or debit card numbers on our internal servers; processing is delegated to verified, PCI-compliant payment gateways.

4. Third-Party Relationships

We do not monetize your personal data. We share information only with essential service providers (e.g., logistics and technical partners) necessary to run our studio.

  • Advertising & Analytics: We utilize third-party partners to provide curated insights and advertising. These entities may use pixels to understand your preferences across the web.

  • Opt-Out: You maintain the right to disable targeted tracking by adjusting your browser preferences or visiting the opt-out portals provided by the links above.

5. Cookies & Digital Footprints

Cookies are utilized to enhance your site interaction.

  • Essential: Core functionality, such as maintaining your "curated cart" throughout your visit.

  • Performance: Data-driven insights that help us improve site responsiveness and design flow.

  • Customization: Partner-led cookies that ensure the content you see is relevant to your home aesthetic.

  • Note: For the technical specifics regarding Shopify’s cookie framework, please visit: Shopify Cookie Policy.

6. External Web Resources

Our platform may feature links to external entities. Please be advised that these sites maintain independent privacy practices for which AetherTrove™ is not responsible. We encourage you to review their specific policies upon entry.

7. California Consumer Rights (CalOPPA)

In adherence to California’s privacy standards:

  • We facilitate anonymous site browsing.

  • We clearly display this policy for public review.

  • We honor Do Not Track (DNT) settings; when enabled, we refrain from advertising-related tracking.

8. Protection of Minors

AetherTrove™ is intended for adults. We do not intentionally harvest data from individuals under the age of 13. If you suspect that a minor has provided us with personal information, notify us immediately so we may purge the records.

9. Breach Notification

Should a security incident occur, we commit to transparency. We will notify affected parties and issue a site-wide update within 7 business days of discovery.

10. Communication Transparency

In accordance with CAN-SPAM regulations, our correspondence is honest and clear.

  • Promotional content is clearly labeled.

  • Every email includes a simple "unsubscribe" mechanism.

  • We act upon opt-out requests with immediate priority.

11. Connect With Us

Should you have inquiries regarding how we manage your information, please contact our privacy steward:

📧 Email: service@epochray.com 📍 Studio Office: 20730 Stevens Creek Blvd, Cupertino, CA 95014